People who make decisions based on emotion and justify those decisions with logic afterwards are poor decision makers Essay

The debate of whether to follow emotions or logic is a complex one. As the given statement seems too strong in suggesting that all those who make decisions based on emotion are poor decision-makers, it may be warranted to discuss both the positive and negative role emotions and logic play in our decision making process. In certain cases, decisions based on emotion can result in undesirable consequences. There exist several examples of impulsive shoppers who get consumed by the emotion to acquire and buy something, and consequently, end up with a purchase they later realize wasn’t required at all. Advertisers and sales personnel, aware of this tendency, often play with this emotion to their advantage. A more severe example could be of substance abusers and addicts, who, in a moment of high emotion and drama, triggered by an adrenaline rush, make decisions they might need to regret later. Gamblers, guided (or, misguided, rather) by the emotion of avarice and the â€Å"high† of winning could end up impoverishing themselves and their dependents. One also comes across people who make the wrong dietary choices, to satiate their taste buds, thereby posing a danger to long-term health. The examples discussed above present the seamier side of decisions based on emotion; however, it should be recognized that certain situations require that decisions be guided not by logic, but by impulse. The adage â€Å"sieze the day† suggests that one should let the heart rule over the head, and grab an opportunity with both hands. In other words, instinct and intuition can aid in better decision-making sometimes, rather than mere dependence on logic. There are several examples of business honchos who claim to have taken risks, guided by their hearts, and reaped benefits of such decisions. In contrast, there are others who lament the loss of opportunity because they â€Å"thought too much† and were hesitant to follow their heart. In short, decisions based on emotion may not always lead to wrong choices. Just as the brain and the heart work in tandem to keep the body functioning smoothly, one may assert that both emotion and logic are complements to each other, and facilitate the decision making process. Decisions made on the basis of logic alone may not work out always, while choices guided by emotion and instinct could very often work wonders, and hence shouldnt be disregarded all the time.

Poisonwood Bible: Analysis of Ruth May

Point/Purpose: The classic novel The Poisonwood Bible, by Barbara Kingsolver, features, among her three other sisters and mother, Ruth May Price, who is the 5 year old daughter of Reverend Nathan Price, who has been stationed in the Congo for a mission trip in the name of the Baptist Church in the year 1959, a time when many of the racial biases and attitudes toward Africans and women are still prevalent in the US, especially the Prices home state of Georgia.These biases and views have rubbed off on Ruth May, who as a young child absorbs and regurgitates all that she hears and experiences, which is why Ruth May represents the ignorance of some Western views towards the customs and general bias towards anyone with an African background. However, as she is integrated into her new society, Ruth May is able to befriend the entirety of the children in the settlement.Quotation/question: The biased way that Ruth May has been taught to see her future, along with how young and uneducated she is shown when she says, â€Å"Father says a girls can’t go to college because they’ll pour water in your shoes,† (pg 117). The way that Ruth May talks about her own gender and the Africans is very ignorant. Commentary: Ruth May has been affected by her surroundings very dramatically.The way that she thinks about Africans and women in a lesser manner than American men shows makes her situation a perfect example of nature vs.nurture. In this case, Ruth May is a product of her past, and her biased outlook on life is due to the way that she was brought up in the southern United States, which was a hotbed for racism in the early to mid-20th century. This state of mind is not permanent, however. Ruth May is just a child, and it is believed that children’s minds are the most moldable, so even though she had a prejudiced mind Ruth May has changed by hanging around the African kids.Ruth May is not only a character, as she could very well be an attempt by the autho r to show the biased nature of the south in 1959. Ruth May is an innocent result of her father and other men’s prejudice towards women and Africans. Technique: Barbara Kingsolver’s method to defining Ruth May’s character is based on her limited vocabulary and grammar knowledge, along with showing how she is a sponge for information.The way that Ruth May is allowed to be within the vicinity of conversations that the other girls would normally be unable to listen into shows how it is believed that, since she is just a young child, she is unable of making sense of the more mature topics that may be discussed. And this is true for the most part, as Ruth May mostly just simply files away the information that she may have been privy to. The author shows clearly Ruth May’s age along with her innocence and ability to accept information easily by writing from her point of view in the way that it would be expected a 5-year-old would think and act.

Fremont High School Discussion Essay

While I might have complained about the lack of an AP class that I was interested in, I was again reminded of my luck when Mireya discussed her interest in simply wanting â€Å"†¦ to take an AP class† (Kozol 645). What was even more disturbing to picture was how the school’s lack of proper funding caused students to be pressured into enrolling in non-academic classes, such as sewing and hair-dressing II. Finally, the sadness in that classroom was brought to a climax when I could both see and feel the â€Å"programing† within the students’ minds. When Mireya was talking about her reluctance to take the sewing class, a boy named Fortino said, â€Å"You’re ghetto†¦ so we send you o the factory†¦ you’re ghetto – so you sew! † (Kozol 645). Even though he was probably speaking sarcastically out of his own frustrations, Fortino’s words cut deep. I am aware that there are better and worse high schools out there than Fremont High School. And yet, reading Kozol’s account of the terrible conditions that are endured by these students made me feel more aware of the severity of improper or inadequate education that poorly funded schools provide. All of these problems, alongside my awareness of my fortunate years of education, make me wonder, just as Mireya did, as to why, â€Å"†¦ [students] who need it so much more get so much less? † (Kozol 648).

The Great Depression Assignment Example | Topics and Well Written Essays - 500 words

The Great Depression - Assignment Example This led to an increase in inventories while agricultural income remained relatively low. Federal regulations on the US businesses contributed to the Great Depression. This is especially because taxes laws were made favorable to large corporations. Macroeconomic policies never existed, and there was the absence of fiscal and monetary policies. Laissez-faire and hands off government were the watchwords used by the leaders. The Great Depression ended when the Federal Government of the United States imposed rationing, recruited around 6 million defense workers who included African Americans and women, ran massive deficits in order to fight World War II and drafted 6 million soldiers. Deficit spending, inflating the supply of money and the new deal of the federal government also cured the Great Depression. World War II also cured the Great Depression. The Great Depression ended in December 1941 at the same time when the World War II began. The economy had  been expanding since 1938, just less than three years before the country’s entry into the Second World War and the economy stopped expanding in 1945 before the war ended. During the war, the economy of US was a huge arsenal which led to the deterioration of the consumers well being. However, after the war, a genuine prosperity returned in the economy for the first time since 1929 making the war a cure of the Great Depression. Hebert Hoover was blamed for the Great Depression as he was not involved in the stock market issue. The depression affected him so much that he had to give much that he had to pull out his money from the stock market. He did not give government aids to the people for fear of inflating the budget of the Federal government and was forced to break off from the laissez-faire policy which was used to deal with depressions and recessions in the country. He was forced to spend more of the country’s income to help in economy rebound like the construction of the

How does your research into Customer Relationship Marketing confirm or Essay

How does your research into Customer Relationship Marketing confirm or contradict this statement - Essay Example This paper demonstrates that all the aspects have a great bearing in establishing customer relationships through marketing and sales. Considering these aspects and studying its components comprehensively will give an organization an edge on formulizing and strategizing an approach to the market it targets in general. Offensive marketing is a strategy used to generate more revenue or acquiring new customers and sales. On the other hand, relationship marketing focuses more on retention. Marketing strategies like this are commonly used for acquisition and retention of customers. It is important for the company to generate more revenue by getting new customers and in the process have a larger share in the market. Maintaining and keeping these customers loyal is another story. This is why, we have to study the market we want to target. This is because business to business relationships and end users or consumer relationships, should have different experiences. A divided number of percenta ge in the end user market has their own unique needs. This goes for organizational and business needs as well. Having this as a fact, relationship marketing and management should be diverse and flexible in order to meet standards and needs of every unique customer. Relationship marketing and its management starts from the acquisition of new customers, or one time purchase transactions. It is important for an organization to know the differences and similarities in the buying behaviour in order to accommodate this one time or first-time transactions.

Essay Example | Topics and Well Written Essays - 2000 words - 37

Essay Example These articles include Donald Antrims "He Knew", Ruth Prawer Jhabvalas "Aphrodisiac", and Nalini Joness "Tiger". In these articles, the setting has concentrated on a modernized world where even the parents are allowing their children to make decisions of their own without interference of dictation, as was the case in the past. In addition, the setting has been concentrated in countries in the developed world. The issues that the individuals go through are also specific to college age individuals. Therefore, the setting is a critical element in these narrative works because it is responsible for the establishment of a mental image, which is essential to understanding the message being passed by the author. Taking Ruth Prawer Jhabvalas â€Å"Aphrodisiac† into consideration, it is clear that the characters that the author has chosen are college students. This can be seen from the very first paragraph where the author reveals that university friends were discussing the novel that that would best fit the Indian context of lifestyle. Here, Kishen, the main character, suggests that the best novel that ought to fit the Indian context would incorporate the urban slum dwellers, indecently rich commerce and landless laborers. The author also shows that traditions are important to most societies and are always exhibited and observed when certain activities are done from the traditional perspective. For instance, in Aphrodisiac, the author makes it clear that the Indian culture observes its traditions by maintaining that while Kishen was away studying at Cambridge, his elder brother Shiv had got married in a traditional wedding. This creates an image in the audience’s minds of how t he scene of the marriage was and how the practices were performed. To show that this context was set in the modern world, Kishen went to the U.S to study there, which is what is currently happening as most

Fundamentals of finance Essay Example | Topics and Well Written Essays - 2000 words - 1

Fundamentals of finance - Essay Example Among other channels that ITV Plc owns include ITV2 that was formed in 1998, ITV3 that was formed in 2004, ITV4 that was formed in 2005, and CITV launched in 2006. ITV Plc has continued to grow. It acquired Friends Reunited in 2005 and 2007 saw two more acquisitions which were 12 yard, previously independent producers and Jaffe entertainment LLC, in which it took a controlling stake. Not every business for ITV Plc were acquisitions, in 2010 it sold some stake for $50 million in Screenvision and in 2011, ITV PLC acquired Channel Television and launched ITV1+1 (ITV PLC). ITV Plc has two major products ran in broadcasting and production. Broadcasting is done through a series of ITV channels that include ITV1-4, CITV, and Freeview while online service is provided by itv.com. These generate revenues through advertisement and viewer competitions. Production involves ITV studios which offer production operations, international distribution, and entertainment among others. ITV studios also g enerate programmes viewed through ITV channels (ITV PLC). WPP PLC Wire and Plastic Products (WPP) Plc is one of the biggest advertising companies as measured by revenue and with presence in 108 countries. It started in 1971 solely to produce wire shopping baskets. The company was renamed WPP Group upon the entry of Martin Sorrell as the Chief Executive Officer (CEO) in 1985 after purchasing some state in the company. Sorrell put structures in place that were geared towards market leadership. Subsequently WPP Plc acquired many marketing services companies not only in UK but also in US. In 1987 alone, it acquired three companies, that is, J. Walter Thompson, Hill and Knowlton that was a public relations firm, and MRB Group which was a market research company (WPP PLC). Its fast growth saw it listed on NASDAQ in 1988 and this prompted its entry into US where it persisted with its acquisition of marketing services companies. In 1992, it was named the best agency group in the world by Ad vertising Age, a magazine that is market and media oriented, after acquiring The Oglivy Group together with its advertisement and public relations agencies. The same year saw a launch of CommonHealth that became a specialist in healthcare communication (WPP PLC). In 1995, WPP Plc ventured further into research an established Kantar, a company that steered research interests of the group. The group’s entry into Asia was seen in 1997 when it launched Mindshare, a company that offered the media planning, research, and buying options. It was then listed in London stock exchange (LSE) in 1998 following its formation of an alliance with Japan’s third biggest advertising agency, Asatsu-DK. Its acquisitions did not end there. In 1999 it bought Lambie-Nairn which specialised in corporate identity and Prism Group, a marketing company with big interest in sports. What followed in 2000 was the largest acquisition in the group’s history. Young and Rubicam Group with all its agencies and presence in many countries became part of WPP Plc. Other acquisitions included Cordiant Communications Group, Grey Global Group in 2005, TNS in 2008 (WPP PLC). WPP Plc proud itself in the research and advertisement arena with many awards that include Cannes International Advertising Festival awards, best in employing a number of digital staff by RECMA, 41st position out of 500 by Newsweek Green rankings in 2011, most effective company

Discuss two items from each museum and respond to the questions Research Paper

Discuss two items from each museum and respond to the questions - Research Paper Example So, it can be seen that this communication is a complex process, through the medium of the art work itself. Earlier, the term art was used to refer any sort of skill or mastery. But the Romantic spirit which transformed the scenario of art helped it to relate itself to any object, concrete or abstract, capable to stimulate thoughts and emotions. The power of Art to attract human minds is irrevocably proven and it is clear that the discussion of art pieces from different museums will shed much light to the foretold subject. The museums selected for the discussion are: National Portrait Gallery and Smithsonian National Museum of Natural History, and the items selected are: 1. Fine arts- the portrait of Abraham Lincoln namely-‘The Penny Image of Abraham Lincoln’ (see appendix-1) by William Willard. 2. Natural history (Archaeology) – ‘Mummied Ibis’ (see appendix-2) i.e., mummified form of an animal excavated from Egypt. The painting-‘The Penny Image of Abraham Lincoln’, was painted by William Willard in 1864. The medium of the work is oil on canvas and the owner is the National Portrait Gallery, Smithsonian Institution. The object-‘Mummied Ibis’ is an animal mummy excavated from Abydos, an important site of Ancient Egyptian culture. The portrait is based on a photograph of Lincoln, captured by Anthony Berger at a famous studio, namely Mathew Brady’s studio, Washington D.C., in 1864. At the same time, the second object selected for discussion, i.e. ‘Mummied Ibis’ symbolize the cultural aspects of ancient Egypt. The process of mummifying or embalming was a complex process related to the belief of ancient Egyptians in life after death. Barry J. Kemp reflects that: â€Å"The nature of the ancient Egyptian state and its wealth of devices-myth, symbol and institution to manipulate minds and to direct the lives

Systems and Operations Management Essay Example | Topics and Well Written Essays - 2000 words - 1

Systems and Operations Management - Essay Example The main importance of such strategies is to ensure that the relationship with customers is enhanced in order to improve the processes of sales and marketing. Nonetheless, the lack of or presence of internet security is likely to be a major topic of discussion among different countries as well as in a large number of corporations (Peng, 2008). Part One: Option 4 Summary of the text; Achieving Operational Excellence and Customer Intimacy Technology has been extensively applied in transforming the shape of marketing as is used in different organizations. However, with the development and implementation of these advanced technologies a number of changes are experienced within the operational functions of the business. There is thus need to safeguard and protect the information systems, data as well as other information technologies. In this chapter, the major processes associated with advanced technology in the form of online and internet use of the computer is highlighted. The number o f challenges is depicted to be related to Facebook whose users are warned to watch out. In relation to this, there have been a number of reported cases related to theft and presence of malicious software. These are associated with spam, malware as well as other serious security issues. With time, several destructive elements have been introduced into these systems. Similarly to the other viruses circulating within the computer system, these areas were faced with the introduction of Koobface worm in December 2008, the 18 month hacker scam for passwords, which resulted in the entry of the Trojan horse. It is as a result of this that financial data was stolen around the year 2009. The other main challenge was the emails that were created in May 2010 with an intention of stealing logins (Laudon & Laudon, 2013). In comparison to other online tools such as e-mails social sites and especially Facebook is shown as the main target that is used by hackers. It has been related to a high gullib ility level of the users. This is despite the high security measures that have been placed by its dedicated team to include up-to-date measures. The hackers thus make use of â€Å"social engineering† malicious software to develop the attacks aimed at the consumers. As such, it is indicated that there main activities include the theft of passwords and data as well as using botnets. As Laudon and Laudon indicate, it is because of this that different organizations are faced with the task of constantly developing advanced security policies. This is done through the people who include stakeholders within the organization. With this, the organization and specifically its management are presented with the duty to deploy a serious security team to ensure that security is always maintained. These have to be achieved through the application of current technological advancements. They may include the implementation of the website security system, technology that is able to authenticate and security technologies that are applied on an individual basis (2013). The most appropriate way to attain this is through the identification of most of the malicious codes normally used, to identify the different sources of spam and to protect user data. All this is stated as the effort towards responding while making use of the information systems and operations. As such, these steps enhance the action towards providing a number of business solutions since

Comparing Ibn khaldun ecnomics theory with laffer curve, Taxation Research Paper

Comparing Ibn khaldun ecnomics theory with laffer curve, Taxation - Research Paper Example Ibn Khaldun appears as a forerunner of the prominent American economist Arthur Laffer whose suggestion complements that high rates contract the tax base since decrease the economic activity (Ibn et al. 1969). According to Laffer, the relationship amid tax and revenues is that changes in taxes have effects on profits. Ibn Khaldun’s concepts are comparable to those of supply economics that emphasizes incentives and tax reduction as a way of economic development. Ibn Khalduns’ taxation theory is considered a unique and one of his most significant contributions to the economic policy. His tax theory has cemented a place in the world of economics. The paper attempts to table experimental evidence that can support and fortify his tax theory. It similarly introduces Ibn Khaldun’s exemplary work Muqaddimah as well as economic ideologies seen in his work. On another account, the essay seeks to examine Ibn Khalduns’s theory and the Laffer curve comparatively. The key objective of Ibn Khaldun’s theory of taxation is to reduce to the lowest level possible the levies upon individuals capable of undertaking cultural enterprises. Through this way, the individuals will psychologically dispose of themselves to undertake their activities because there is an assurance that they will make a profit at the end of the day. He, therefore, advocates reducing the burden of taxation upon business entities, as well as producers, in order to entice the enterprise through guaranteeing greater returns to the entrepreneur, as well as revenue to the government. In practice, he realized that the government depends on low taxes. And for that reason, the enterprises increase in the number as well as size therefore permitting the growth of the tax base, revenue, and governmental surplus (Ibn et al. 1969). At the conclusion of a dynasty, taxation produces massive income from small valuation. The reason thereby is that when family trails the means of religion , it executes

Competitive Advantage and Objectives Analysis Essay Example for Free

Competitive Advantage and Objectives Analysis Essay Competitive advantage and objectives analysis go hand in hand in determining how marketers will determine product positioning. The main goal of a marketer is to create the image of the company or the product brand. Then the job becomes establishing or positioning the same image or brand into the target market. Positioning is putting the concept into the minds of the prospective consumer. It is important for a marketer to understand the different types of analysis and know how to compare the strengths and weaknesses of each type of analysis. In the following paper a comparison of this analysis will be introduced and explained. Different Types of Analysis Used Product Positioning Product positioning analysis is an important step in the marketing plan. Product positioning is when marketers design and image and value so that consumers in the target market understand how the product is important to them. The goal of marketers is to develop the image so it appeals to consumers and builds the competitive advantage. Product positioning is like the tactical factor or analysis that is part of the overall marketing strategy. It is important when developing the positioning strategy that each part of the mix is incorporated including price, how the product will be distributed, what type of advertising will be used, and most important how well will after sell customer service be generated. Level Two Heading Replace the level two heading with the words for your heading. The heading must be in bold font. Read more about APA headings on the APA Style Blog. Conclusion The closing paragraph is designed to bring the reader to your way of thinking if you are writing a persuasive essay, to understand relationships if you are writing a comparison/contrast essay, or simply to value the information you provide in an informational essay. The closing paragraph summarizes the key points from the supporting paragraphs without introducing any new information. References This is a hanging indent. To keep the hanging indent format, triple click your mouse on this line of text and replace the information with your reference entry. You can use the Reference and Citation Examples (Center for Writing ExcellenceTutorials and GuidesReference and Citation Examples) to help format your source information into a reference entry. The reference page always begins on the top of the next page after the conclusion.

Reasons Why Cloning is Unethical Essay Example for Free

Reasons Why Cloning is Unethical Essay From the day that ‘Dolly the sheep’ made it to the headline news, the controversy regarding her existence has never ceased. It is quite amazing, how the issues surrounding a sheep could create such a great divide on public opinion, stir up much debate in scientific halls, and whose implications caused a dilemma that reached a magnitude which needed a presidential decision. Needless to say, the debate did not concern agriculture or animal rights, but on how she came to be by cloning. Contrary to popular belief, these clinical ventures though, were not done by sheer sense of adventurism, or by simple acts of human arrogance of ‘playing God’. Instead, this breakthrough in the field of biotechnology, along with other related cases, was carried out with the legitimate purpose of propagating livestock that carry desirable traits. Breeders can easily then raise farm animals that have the preferred traits and thus increase productivity and yield. Also, lab research for the noble intention of developing drugs, require numerous testing on animals before it can finally be declared effective and safe for human use. Cloning would allow them to produce test-animals that display similar or identical characteristics and thus help validate results. There are several other reasons why cloning is held by many scientists as an essential means for improving human condition. However, such so-called conditions had now been raised to the point of fulfilling needs other than physical necessities. Man’s many woes and flaws in life such as the pain of losing a loved one or childless couples having to bear the unfulfilled desire of loving and rearing their own children, are just a few of the many disadvantages that confronts finite man. Today through science, man is longing to challenge and ‘correct’ these impossible odds. Would cloning be the answer? II. Man’s Contemporary Alternative: Merits of Cloning-to Produce-Children Distinguished British philosopher Mary Warnock, expressed her support in favour of utilizing the technology of cloning to produce children. She believes that there is nothing wrong with this procedure and thereby there should be no question on the ethical soundness of such an endeavour (Connor, 2002). Together with the rest of those who agree with her, they believe that cloning offers an excellent solution for the following problems: A. To Help Sterile Parent/s Obtain Biologically Related Children Individuals or parents who long to have their own offspring, but are hindered by sterility or some other reason the only presented solution so far have been adoption. There are different reasons why some had found this unsatisfactory. With cloning, a sterile man can now have the opportunity of producing a child that bears his own characteristics. The need to find a sperm donor is eliminated, and consequently eliminates the possibility of their child acquiring and passing on undesirable traits to future generation outside the couple. Such a method also opens for an attractive possibility not only for sterile couples but for homosexual couples and individuals who desire to raise a child of their own but do not want the entanglements of a marriage union. B. Pass-on a Genetic Disease Individuals or parents who carry defective genes such as a genetic disease can now hope to eliminate passing the disease to the following generations. Cloning would assure the parents of being able to raise children who will not be troubled by the heritable disorder. C. Pain of Losing a Loved One The grief of losing a loved one can now be alleviated by cloning the dying or dead significant person. Since cloning involves the passing on of exact physical characteristics, producing a cloned individual would invariably cause ‘replication’ of the deceased loved one or relative. Those who are left, will be comforted by ‘seeing’ their dead spouse, child or relative ‘live again’ on the cloned individual. Although, there would be major differences in experiences which would make it entirely impossible to make an exact copy of an individual in all aspects, cloning would bring a connection of the lost loved one with the grieving members. D. Society’s Desire to Have Individuals with Superior Abilities or Qualities Cloning brings families and societies to have super-human individuals by cloning outstanding athletes, musicians, men and women renowned for their beauty, or geniuses. By replicating these individuals, it is presumed that these superior qualities are determined by certain genetic make-up and thus, will be passed on through cloning. III. Reasons for Argument Cloning violates the ethics of human experimentation on the following grounds: A. Concern on Safety Of utmost concern when cloning humans is the high risk involved. As of the moment, the cloning procedure being done in experimenting mammals has shown how unsafe it is to be even applied in humans. Many embryos got wasted as it took 277 attempts before finally producing Dolly the sheep (Gawler, 2000). Barely just being six years old later, Dolly became severely ill and had to be submitted for euthanasia. Careful examination revealed that her chromosomes had shown premature signs of aging (â€Å"Cloning†). The possibility of creating inborn abnormalities or congenital defects caused by the procedure should even bring parents with a hereditary disease not to employ cloning. While it could hold promise of not passing on genetic diseases to their child, the latter is also vulnerable for congenital malformation. Also, since several donor eggs and substitute mothers are needed before achieving success, this places risks on several women. Experiments on animals had shown that there is high occurrence of premature abortion on cloned fetuses. If done on humans, continous abortion could lead to greater possibility of maternal death. B. The Issue of Consent Cloning also undermines the right of the cloned individual. In contrast to the risks that could bring to surrogate mother or the gene donor, the risks posed at the cloned individual do not have the individual’s consent. Most often, the right to exercise freedom is often called by those who promote it. This is often based on the ‘freedom to reproduce’. This means that the constitution protects individuals or parents to freely choose whether they are to have children or not (Eisenstadt v. Baird, 1972). However, in exercising that right, it overrides the freedom of choice on the cloned individual. True, reproductive freedom permits anybody to decide whether to have a child or not without hindrances by the government. It does not however, in any way, allow anyone to do it by whatever means and in complete disregard for the welfare of others. C. Possible Exploitation of Women Since cloning requires numerous tests before any attempts could become fruitful, large quantity of donor eggs will be needed. Getting the egg would subject the woman donor of hormonal treatment that gives high health risks. Furthermore, what would most likely happen is that these women donors would be offered a substantial amount of money, and thus could lure poor women to compromise their health in exchange for financial gain (Council on Bioethics, 2002). IV. Conclusion More often, the concern for safety is limited on the aspect of limiting or perfecting the procedure. It does not consider the possible undesirable effects it would have after it is accomplished. This perspective of safety does not take consideration on the unexpected effects it would have on the individual, family involved and society in general. The relationships between members of those with cloned children would greatly be altered compared to conventional family set-up. Would the cloned individual of a father be his child or twin? Obviously, cloning will rearrange how family relations will be treated. Before any attempts to cloning-to-produce children be done, would be parent/s should give grave concern on the potential psychological effects this would have on the one being cloned. What also needs special consideration is it’s the social impact caused by confusion. Cloning might open for unnecessary expensive legal battles, over custody as to who really are the child’s parents. Each individual who has a part of the cloned child might fight to claim for custody over the child. Given that such asexual means to produce children is not strange, faulty or imperfect, there is serious error on the purpose by which it longs for implementation. It places more significance on the one which will be cloned by replicating the person, rather than the cloned child. Human experience has revealed that man has the tendency to abuse, and therefore such technology can be used for vain reasons. Cloning somehow claims to provide solutions for man’s problems, the solution however, creates more problems. Given the demerits of the cause, it would far benefit society to keep from toying with strange methods. Works Cited: 1. Connor, S. (2002). Warnock: ‘No ethical reason to ban cloning’. The Independent. Retrieved 20 Nov. 2008 Accessed at http://www. independent. co. uk/news/uk/crime/warnock-no-ethical-reason-to-ban- cloning-649619. html 2. Gawler, DM. Human cloning: Scientific, ethical and regulatory issues. [Electronic Version] Retrieved 20 Nov. 2008 Accessed at http://www. aph. gov. au/house/committe/LACA/humancloning/sub234. pdf 3. â€Å"Cloning†. Ethical Issues in Biology. Retrieved 20 Nov. 2008 Accessed at http://itech. pjc. edu/jwooters/eth_issue/ei_notes. htm 4. Supreme Court of the United States (1972). , Eisenstadt v. Baird, 405 US 438 5. Council on Bioethics. (2002). Human cloning and human dignity: An ethical inquiry. Retrieved 20 Nov. 2008. Accessed at http://www. bioethics. gov/reports/cloningreport/children. htmlhttp://www. bioethics. gov/reports/cloningreport/children. html

Mauritius as a Tourist Destination

Mauritius as a Tourist Destination This part of the theoretical discussion gives an overview of Mauritius as a tourist destination. A general introduction to the cultural and geographical background with a description of tourism characteristics, attractions, as well as seasonal aspects is presented. 2.7.1 Mauritius Mauritius is independent since 1968 and has been a republic since 1992.The population of Mauritius is 1.3 million, shared out in 1860 km2. While the official language is English mainly and French, Creole, a French derived dialect, is spoken by the majority of the population and is considered as the national language. Mauritius multicultural ethnicity made that other ancestral language such as Hindi, Tamil, Chinese, Urdu or Bhojpuri are also spoken. The capital, Port Louis, has population of 150000 citizens. Other important cities are Quatre Bornes (82 000 citizens), Rose Hill (91 500 citizens) and Curepipe (84 000 citizens). The country has a diversified economy. Historically a sugar cane producer, Mauritius has taken the opportunity to develop itself in three sectors that are, sugar cane, textile and tourism. Tourism is a major industry representing 72% of the total GNP. Mauritius has made himself a luxurious destination for tourist. Mauritius is a tropical island located in the Indian Ocean and is part of the Mascarene Island. Considered to be the twin sister of Reunion Island, it is situated at the east of Madagascar. Mauritius is encircled by a broken ring of mountain ranges, varying in height from 300 meters to 800 meters above sea level. The land rises from coastal plains to a central plateau where it reaches a height of 670 meters, the highest peak is in the southwest, Piton de la Petite Rivià ¨re Noire at 828 meters (2,717 ft).(Gov, 2012) The climate has two clear seasons of 6 month each; winter and summer. In summer time the temperature can rise occasionally to almost 30-35 degrees. On the other hand, it is not rare to have over 10-15 degrees during the winter time. Irregular rains caused by rapid changes in the weather characterize the Mauritius climate. 2.7.2 Tourism in Mauritius In the past years Mauritius has been the fastest developing country in the African region measured by economic growth, inflation and increase in employment. Among the other industries: financial, agriculture and textile, tourism is a pillar in the Mauritian economy. In 2011 tourism gross receipt was 42 845 million in a year constituting 7% of the Gross Domestic Product of the island (ICCA). Mauritius has earned a reputation for excellent service in the tourism industry. In the past ten years Mauritius has become one of the most luxurious destinations in the world and has been award several times for its beautiful beaches, blue lagoons and its five stars resorts. The tourism sector employs directly over 27 000 persons while total employment (direct, indirect and induced) stands at around 100 000 or 20% of total employment. Over 98 % of the direct employment is held by Mauritians whereas posts in selected scarcity areas are filled by expatriates. The sector also contributes to nearly 10 % in the GDP of the sector and is a significant contributor of FDI in the country. (AHRIM) Mauritian governmental strategy in the sector is clear: The National Tourism Policy emphasizes low impact, high spending tourism. Selective, up-market, quality tourism is favored, and although such tourism is not the only type, it constitutes the major segment of our tourists who stay in high class hotels. (MTLEC, 2011) In parallel with the operation of these luxury hotels, a whole array of services has gradually evolved so as to offer the visitors a tourism product which is in line with the high expectations attributed to the Mauritius brand; Marinas, Spas, Golf courses, adventure and nature activities, shopping malls and restaurants have been set up. Tour-operators in presently in activity (Tourism Authority, 2010), offering a whole range of excursions and activities. A constantly evolving list of water-sports activities, ranging from traditional motorized sports, big-game fishing and deep-sea diving, to more elaborated products such as under-sea walk and sub-marine tours are also available to visitors. The state of Mauritius has a yearly budget which is allocated to the Ministry of Tourism, Leisure and External Communication, the financial resources allocated to tourism related programs and promotions are increasing each year. Government investment in the tourism industry was 448 millions in 2010 and it is predicted to by around 490 millions in 2012. These investments concern policy making, regulations, controls, branding and sustainable tourism. The biggest proportion goes to the promotion of the Island. Government of Mauritius alongside with MTPA would invest in 2012 a total of 400 million rupees in the promotion of the island and its activities. (http://tourism.gov.mu) Mauritius has performed well in developing a distinctive form of relatively high-end tourism. Growth in tourist arrivals has outpaced that of many of our competitors. Currently, the aim is to continue that growth with a visitors target of two million tourists a year by 2015. To achieve the set target, the number of hotels and room capacity has evolved considerably over the years to cater for the ever-increasing tourist arrivals. 2.7.3 Regulatory Bodies The Mauritian Tourism sector is under the supervision of the Ministry of Tourism and Leisure. Promotion of the island as a destination is under the responsibility of Mauritius Tourism Promotion Authority (MTPA). MTPA conduct advertisement, participate in fairs, and organize fairs, activities inland and outside the island. The Tourism Authority (TA) is responsible for licensing, regulating and supervising the activities of tourist enterprises, pleasure crafts, skippers and canvassers. The Association des Hà ´teliers ET Restaurateurs de là ®le Maurice (AHRIM) is a non-profitable organization set up in 1973 to represent and promote the interests of hotels and restaurants in Mauritius.(http://www.mauritiustourism.org/) 2.7.4 Attractions of Mauritius Mauritius since its early stage in the industry have attracted tourist with it perfect blue lagoons, the sandy beaches, and eternal sun. The three S are the island main pull factors. Almost all the tour operators deliver almost the same services and products according to the MTPA lists, the customers travel to Mauritius are for the attractions or other purposes: (MTPA, 2011) The core product of Mauritius is the 3 s being Seas Sun and Sand For the wedding and honeymoon. For the tours to the small islands surrounding Mauritius which can be an adventure or a beautiful memory of their holidays. For the water sports and other activities. For the cultural tourism: historical monuments (Apravasi Ghat, Le Morne, Citadelle-Fort Adelaide, Port Louis Market and so on) and museums which contain the historical part of Mauritius when it was first found For the spa and the relaxation moments. For the events of different festivals in Mauritius: Thaipoosum Cavadee Marche sur le Feu done by the Tamil communities; Festival of Printemps by the Chinese communities; Maha Shivratree Holi Divali by Hindu communities and so on. For the multiracial food as the cultures are transferred to the food. Offer also the IRS Villas which can be rented or bought by the customers who do not wish to live in the hotels which are all almost enclave, thus these villas will give them more liberty and get contact with local people of Mauritius. For the natural and manmade scenery: Vanille Crocodile Park, Casela Bird ParkSSR Botanical Garden are manmade attractions; Sept Cascades, Black River Gorges, or Chamarel are natural sightseeing 2.7.5 Marketing of Mauritius as a destination 2.7.5.1 Mauritius Tourism Promotion Authorities Mauritius being recognized around the world to be a tourism destination which offers a wonderful range of services including the quality made the acquaintance of the island. It is being promoted mainly by a group of tour operators which are registered at the Mauritius Tourism Promotion Authority (MTPA); the official Promotion and Marketing Organization which is being managed by a Board of Directors (Private sector) and acts under the assistance of the Ministry of Tourism and Leisure (Public sector). It has branches in nine countries across the world. European country (France, England, Italy, Spain and Switzerland) were the island main target during the last two decades. After the euro crisis MTPA aims the Asian market to sustain the industry. It is present in Russia, India and China. The Asian market is the upcoming leader of outbound tourism (UNWTO, (2012)). MTPA main marketing tools are Internet, Brochures, Road Shows, Tourist Guides, Conference and presentations. According to the Mauritius Tourism Promotion Authority official website, it has some objectives that it must take into consideration: (Source:http://www.tourism-mauritius.mu/mtpa/) To promote Mauritius as a tourism destination abroad through: Conducting advertisement campaigns and participating in tourism fairs. Organizing, in collaboration with the local tourism industry, promotional campaigns and activities in Mauritius and abroad. To provide information to tourists on facilities, infrastructures and services available to them in Mauritius. To initiate such actions as may be necessary to promote cooperation with other tourism agencies. To conduct research into market trends and market opportunities and disseminate such information and other relevant statistical data on Mauritius. 2.7.5.2 MTPA Strategies Mauritius has developed a tourism industry of worldwide recognition. The image of high class delivery of tourism services and products is stick to the island since the last two decades. (Source:http://www.gov.mu/portal/goc/menv/files/nar2010/Chapter%208_Tourism%20Resources.pdf) It is targeting two million tourists by 2015 and it is interesting to know how it is going to be done. Below are the following strategies proposed by MTPA: (Tourism Resource, (2010)) Positioning Mauritius as a cruising destination and during the first quarter of 2009, cruise passenger arrivals grew by 83%. Marketing the country as Maurice sans passport to attract French tourists to Mauritius up till 30 June 2010. The Tourism Sector Strategy Plan (2009-2015) has been prepared recommending ways and means of achieving an environmentally sound, socially acceptable and economically viable tourism development. The Mauritius Brand Strategy has been launched in October 2009 to strengthen and enhance the image of the Mauritius destination and to ensure greater visibility of the Mauritian brand worldwide. The objective of this branding exercise is to attract investors for the business opportunities in Mauritius, visitors for its hospitality industry and buyers for its export goods. Professional assistance has been given to Small and Medium Enterprises under the Empowerment Program to improve the quality of their products so that they can act as reliable suppliers for the tourism industry. Measure will be taken to protect the environment (pollution control, sound environmental management, protection of natural resources, landscaping, etc.) Promotion of Sustainable Tourism Promoters of new hotel projects are encouraged to use renewable energy and adopt eco-friendly practices and use, as far as practicable, energy saving devices. Eco-friendly outboard engines for crafts at sea are now being used to protect the marine environment. Low-rise and low density hotel development is encouraged to avoid the disfigurement of the coastal landscapes. Hotel projects are monitored to ensure that they conform to the applicable Planning Policy Guidance (PPG) and the activities of tourist enterprises are regulated and monitored to promote sustainable tourism development. Permanent mooring buoys have been installed at dive sites to protect the coral from damage caused by anchors. Measures have been taken to ensure a safer and more secure environment for tourists. All guest houses, tourist residences and hotels must be equipped with burglar alarm systems, and CCTV surveillance cameras. A Tourism Safety Panel has been set up to register security companies which meet the Ministrys established criteria. A Tourism Fund has been set up, which finances the provision of social amenities to locals in areas where tourism projects are being implemented; protection and rehabilitation of scenic landscapes, lagoons, rivers and islets; and control and eradication of pests and other nuisances. Measures are taken to protect our local culture: The Festival International Kreol is organized on a yearly basis with emphasis on the value and beauty of the Creole culture, language, cuisine, art, music and dance. Organization of Regatta competitions have also been undertaken in traditional fishing villages 2.7.5.3 Mauritius Actual inbound Tourism Market According to the government statistics, Tourist arrival in 2011 reached 964 642 bringing a gross receipt of 42 845 million rupees. www.gov.mu-portal-goc-cso-ei948-tourism.pdf.png Graph 2: Comparison of Tourist Arrival by Month in 2010 and 2011 (Source: Mauritius Government, 2011) Graph 2 compares the number of tourists arrival in Mauritius in the period of 2010 and 2011. Mauritius receives it maximum number of tourists during the month of December (around 110000 Tourists) and it minimum during the month of June (approximately 52000 Tourists). In January, February, April, June July, August, October and November, the island had succeeded in increasing it number of tourists arrivals. In 2011 during the peak seasons (December mainly), tourists arrivals had decrease compare to 2010. Graph 2 illustrates the seasonality faced by Mauritius Tourism Industry (peak season and low season). Mauritius receives the highest number of tourists in December, January and July. During low season in 2011, such as in February, April, June and August, it is obvious on the graph 2 that Mauritius has managed to increase its number of arrival. The motive being this is the successful marketing strategies adopted by the MTPA to attract the Asian market in substitution of the European mar ket. Compare to 2010, Tourists arrivals had increase of three percent. It is very slow progress but positive one. www.gov.mu-portal-goc-cso-ei948-tourism.pdf 2.png Graph 3: Tourist arrivals by country of residence, 2010 and 2011(Source: Mauritius Government, (2011)) Graph 3 compares the number of tourists arrivals by country of residence in 2010 and 2011. Since two decades, European countries such as France, United Kingdom, Germany, Italy and Switzerland, are Mauritius main tourism customers. Since the euro crisis, MTPA started targeting the Asian tourism market such as India, Republic of China and Russia to sustain its tourism economy. The marketing of Mauritius as a destination for tourist in this zone is still at it early stages, resulting in the disparity shown in graph 3 between European arrival and Asian arrival. France, with more than 300 000 in both year 2010 and 2011, take the biggest proportion in the number of tourist visiting Mauritius. Despite having the highest growth rate (more than 100 pour cent) Republic of China recorded the lowest number of arrival in the island. South African and Reunion tourism markets are the island main targets in the African zone. If this graph is compared to the MTPAs presence around the world, the relat ionship between visibility in the target country and tourist arrival is clear. MTPA promote Mauritius in France, United Kingdom, Germany, Italy and Switzerland, thus resulting in a high number of tourists arrivals. Recently based in Asian zone MTPA marketing to attract Chinese, Indian and Russian tourists is as said above at it very early stage. 2.8 Conclusion In this chapter the theoretical discussion is presented to create the framework for this study. The first section concentrated on definitions of the tourism product and how it is linked to customers perceived value and this is followed by a discussion of the concept of destination. These definitions were selected in order to explain the compound nature of the tourism product and destination and how these underpin one another. The second part focused on consumer behaviour in tourism and presented the decision-making model of Schmoll. This part showed that tourism behaviour is a very complex issue with many internal and external factors influencing it. Due to these reasons some limitations were put in place to bring focus to this part of the theoretical discussion. Travel motivation and tourists expectations were discussed more thoroughly. The third part of the theoretical discussion provided a comprehensive description of the development of Chinese outbound travel. This was done to provide the reader with a general picture of the Chinese outbound market and the special features it has today; mainly that traveling abroad is still strictly government controlled. The purpose of the last part was to give wide-ranging information about Mauritius, focusing on tourism and the attractions of the island. The chapter was concluded by introducing the marketing of Mauritius as a destination. CHAPTER 4 FINDINGS 4.1 Introduction This chapter presents the main findings of the interviews. The findings and factors underpinning them are discussed in relation to theories and information presented in chapter 2. The main findings have been categorized into six groups to build structure for this part of the study. The chapter begins by providing some background information regarding the typical Chinese trip to Mauritius and the basic profile of a Chinese tourist. That is followed by an analysis of the findings regarding Chinese travelers in Mauritius. 4.2 Background Information First, this chapter presents some information regarding a typical trip to Mauritius and a profile of a Chinese tourist coming to Mauritius to create context for the findings. The following information is based on the researchers interviews with tour operators. The duration of the typical trip to Mauritius is normally seven days and focuses on the costal areas. Most of the travelers use tour operators. The tours are all- inclusive including transportation, accommodation, meals and activities. According to the tour operators, Chinese tourists visiting Mauritius can be categorized into two groups. The first group comprises business people of whom the major part is men and women can be seen sometimes working as e.g. interpreters. These people are traveling on business purposes with their colleagues and they are invited to Mauritius by a local company or government that is also paying for the costs. The second group is made up of tourists traveling on leisure purposes, as part of a larger Chinese tourist group and paying for the trip themselves. These are mainly honeymooners, retired people and small family groups that have sufficient time and money for traveling. Travel Company is normally spouse, friends or other relatives. In this research n o distinction was made between business and leisure travelers. 4.3 Main Findings and Discussion This section presents the main findings of the interviews with the six operators. The interviews were made up of a total of 14 questions. Main findings are now presented according to the objectives set for the study. 4.3.1 Travel Motivation the Pull Factors The first objective of the study concerned travel motivation. This study was limited Mauritians pull factors. What attracts Chinese travelers to Mauritius? The following pull factors were identified from the interviewee. Firstly, all mentioned that Chinese tourists do not come to Mauritius for the purpose of only traveling to Mauritius. Look at the world Chinese conference this week, there will be around 500 people travelling from china and Asian zone. Why will they come, certainly not for Mauritius itself but for a special purpose (Interviewee 2). Same precision were noticed by another tour: à ¢Ã¢â€š ¬Ã‚ ¦ And on the other hand, Mauritius is creating an image while hosting Chinese Weddings TV Show in Tamassa Resort. (Interviewee 4) According to the operators, the base for traveling to Mauritius is accessibility, namely the connections with Air Mauritius to Hong Kong. Air Mauritius ensures an eight hour flight to Hong Kong two times a week. The other part of china is also connected to Mauritius via transit from Hong Kong ,Singapore or even Madagascar, but not much traveler actually use that option (Interviewee 1). This finding can be reflected back to the theoretical discussion where different theories emphasize the importance of good accessibility for success of any destination. In addition another pull factor is our clean nature, sea and sand, our beautiful hotels, and Mauritian paradise image, were mentioned to be reasons for visiting the island. They come mainly on half board, at 8 oclock they are out of the resort. Most of them use tours facilities to visit Mauritius (Interviewee 6). They seek for adventure; they came here to escape from their day to day routine in a stressful and urban environment. They seek for something different and now they have disposable income to get it. Mauritius is seen as a natural paradise and this is a great opportunity for the tourism industry. 4.3.2 Expectations The second objective of this research is to understand Chinese tourists expectations of Mauritius as a travel destination. The Tours operators revealed that when arriving in Mauritius Chinese tourists do not have any or they have very few expectations regarding the destination. Some of the tours put it in words: I think they do not have that many expectations but they expect that there is so much to see like in Maldives or Singapore (Interviewee 1). Chinese do not know about Mauritius when they come. They do not know what Mauritius is exactly (Interviewee 2) This can be due to two reasons; first that there might not have been sufficient information available before taking the trip, the promotion of Mauritius is only at it very beginning stage in China. The second possible reason is that travelers might not have had an interest to search for information in advance. It was also mentioned by the tours that many Chinese visiting Mauritius are having their first trip abroad. Also this result underlies the importance of tour operators as source of information, and in creating image and expectations for customers buying the trip. On the other hand, it has been perceived by the tour operators that Chinese tourists know Mauritius is a paradise island. Chinese tourists have also heard about tropical aspects, our 3 S that are sea, sun and sand. These are the things that create for Chinese people their image of the island. As the other tour operator continues: When they come to Mauritius they have excursions, discoveries, and shopping in their mind. So, if they come to Mauritius and they do not get thoseà ¢Ã¢â€š ¬Ã‚ ¦they feel disappointed (Interviewee 4). One of the tours linked the expectations with shopping. Buying gifts is very important for Chinese people and gifts are always given to relatives, friends and colleagues when returning home from a long journey. They would like to buy something typical from Mauritius to their friends, (Interviewee 3). According to tour operators Mauritius should concentrate on knowing its new customers then provide the service. Meeting the customer expectation is the very basic definition of service and we should stick to that first (Interviewee 1) Image and brand are important for Chinese and they are willing to purchase even very expensive gifts when the product has image strong enough, not even the quality is importance then. 4.3.3 Services in Mauritius Destination has been defined as the focus of facilities and services designed to meet the needs of the tourist (Cooper et al., 1998). A range of services is offered for tourists in a destination. The third objective of the study was to discover how services offered in Mauritius meet Chinese tourists needs. Questions were limited to accommodation, transportation, catering and activities. 4.3.3.1 Accommodation When asked about the accommodation for Chinese tourists, the tours revealed the following aspects. Even if the price was the considered to be quite high compared to prices in China, it was said that Chinese tourists love Mauritian luxurious 5 Stars. Especially the cleanliness of hotel rooms pleased Chinese travelers. A couples of reasons for dissatisfaction were also mentioned which arose from the differences of service standards in China and in Mauritius. Five out of six tours mentioned that the lack of a kettle in hotel rooms is source of dissatisfaction for Chinese tourists because Chinese regularly drink hot water or tea. Only a few hotels in Mauritius have this service available. Also toothbrush is a standard in hotel rooms in China. These two issues were mentioned to be a source of dissatisfaction by Chinese travelers, though both of these could be solved with little cost and effort. Chinese are very satisfied with hotel services but dissatisfaction with these services was ment ioned when guides or interpreter are not available as it is hard to communicate with hotel staff. Almost all hotel employees can manage French and English, some even speak German or Italian, but mandarin is not even on the training list. (Interviewee 6) It would be important to meet or exceed customers expectations because it usually creates a positive attitude towards a hotels service quality. Room quality standards should be maintained based on customers expectations. (Interviewee 2) 4.3.3.2 Transportation Tours answers about transportation services indicate that coach services meet Chinese travelers needs. Chinese tourists consider the drivers to be trustworthy and professional, and special mention was given to the time concept tours excursions drivers are very punctual. Most of them book tours buses, and few of them would rent cars. Chinese Tourists speak very few English and no French at all, we are the only one who provide them a mandarin speaking guide (Interviewee 2). Chinese travelers do not yet use public transport very often. The island public buses are so far from the standards of China and the whole system itself is a mess. It is almost impossible for a Chinese traveler to enjoy an excursion journey with the local transport. Also, people had complained about the air transport. It is difficult for a Chinese tourist to come to Mauritius, as the only direct flight is from Hong Kong. We receive tourist from Shanghai, Guangzhou or Beijing. Guides had perceived them to be a very nice experience for Chinese travelers due to the beautiful environment Mauritius provides. No major complaints were notice about the tour buses itself and the activities provided. 4.3.3.3 Catering Chinese travelers prefer Chinese food wherever they travel. Lunch is always in a Chinese restaurant. Tours explained that reasons for this are that western food is too different for Chinese tourists; this does not suit Chinese people. They are not even eager to try. It is simple you want to get Chinese customers, you need to give them Chinese food, they dont want to try something else. (Interviewee 6) Whatever the price is the want to eat only food they are use to. They are pleased by Mauritian Resorts efforts, trying to give them Chinese breakfast and dinner. With typical Chinese trip in Mauritius breakfast and dinner are usually in the hotel, but lunch is always in a Chinese restaurant. If the trip is longer, for example 10 days (which is very rare) Chinese tourists might want to taste western food only once. The opinions about European and Mauritian food are divided. However, it was surprisingly mentioned that Chinese tourists do like the western type breakfasts at hotels even if western food was not preferred otherwise. However some negative comments came up with groups are not that pleased with the Chinese restaurants, because Chinese food in Mauritius does not have its typical taste. (Interviewee 3) The quality of the restorations is said to be very good in Mauritian resorts. 4.3.3.4 Activities According to tours, sightseeing around the island (normally 2-3 hours) and shopping are always included in the programs. Sometimes groups visit Black river gorges or Chamarel Colour Park or Grand basin spiritual temple and SSR Botanical Garden. It was expressed by one of the tours: Sightseeing is too short and visiting gorges and SSR Botanical Garden is quite boring as it is reasonable small compared to other country (Interviewee 1). There are no interesting or famous architecture (e.g. compared to Singapore or Thailand) in Mauritius. There is not much to see complain a Chinese Tourist to one tour. Chinese tourists would like to see nature or try as much as activity as they can. A European would go on average on three excursions for ten days of stay, whereas a Chinese would go to seven through the same period. (Interviewee 3) Shopping is always included in the tours, and groups prefer to do that with a guide as well. Even if Chinese love shopping, this seems to be a disappointment for them in Mauritius. They are eager to buy luxurious product like Hugo Boss, Chanel, Rolex, and so on (Interviewee 5), the problem is that 75 percents of the product they would buy in Mauritius come from china, so why would they buy it here (Interviewee 1). They would rather by traditional souvenir of the island and model boats. Price is not an issue for them; they are here to spend money. Chinese do buy a lot, e.g. perfumes, fashion, watches from Switzerland and without caring for the high prices. What they want is quality and brands; they are not here to buy made in China (Interviewee 5) Tours mention that Chinese tourists do not enjoy free time on their own. Reasons for this were mentioned that there are no communication possibilities as only few travelers know English and due to their cultural background. Chinese tourists also enjoy casinos and live shows. Lack of interesting nightlife in Mauritius was also found to be negative. Two of the tours mentioned that travelers are very happy if they are kept busy during their all length of stay. A Chinese traveler, even if he has his plane at two in the afternoon, at 7 am he is going out on excursion. A Chinese tourist, even if he landed at 7a.m and arrives to his hotel at 9 am, at 10 am he is out for an excursion. This is Chinese Tourists. (Interviewee 1) They are usually happy of the Mauritius experience. 4.3.4 Significance of Traditional Mauritian Attractions This part will discuss significance of traditional Mauritian attractions for Chinese tourists. That is Sea; Sand and Sun. These attractions are normally promoted by MTPA and attached to the image of Mauritius. What is the significance of these attractions to Chinese travelers according to the interviewee? The Chinese Tourists are not again the three S, Mauritius is promoted the same way as in European Country, in China. However once in the island, the three S are definitely not their main interest

Artificial Fish: AUVs Designed to Model Animals :: Autonomous Undersea Vehicles Fish Essays

Artificial Fish: AUVs Designed to Model Animals Humans venture beneath the ocean's surface to collect resources, conduct research, engage in warfare, and perform countless other tasks. The need for increasingly specialized technology to accomplish these tasks has prompted the development of many different designs of submersibles, varying from manned nuclear submarines to Remotely Operated Vehicles (ROVs) dragged behind surface ships, to untethered Autonomous Undersea Vehicles (AUVs) (Blidberg 1). This last design, the AUV, has received special attention in recent years as humans explore greater and greater depths. As its name suggests, the AUV functions independently, without intervention from a human operator. It carries its own power source (traditionally a battery), and receives all its commands from an onboard computer, thus involving some degree of artificial intelligence. This computer serves to direct the robotic submersible in performing a pre-defined task. Because its movement is not restricted by a cable connec ting it to a mother ship, the AUV is ideal for operating in hazardous areas and at great depths. Current and proposed activities for AUVs include undersea exploration, scientific sampling of physical oceanic conditions (such as salinity level and temperature), laying and inspection of gas lines and cables, searching for downed aircraft, and mine reconnaissance (Canfield, Hylands). A key aspect of common AUV design, however, prevents this list of activities from expanding and limit the current potential of AUV performance. Due to the inefficiency of propulsion and power systems, AUVs are highly unstable in any turbulent water, are limited to short missions, can carry only small payloads, and have little maneuvering control at low speeds (MIT, Canfield). In the most unfavorable of conditions, AUVs may not even be able to reach their intended destinations while traveling at slow speeds, despite the use of slow speed guidance systems (Healey 335). Small rotary propellers plagued with low efficiency and lagged response times typically power AUVs (MIT). Furthermore, batteries often require 70% of the hull space (MIT). Closely tied to efficiency of propulsion systems is the hydrodynamic shape of the submersible's hull. While hull designs have improved over time, they do not compare to the hydrodynamic efficiency of fish and aquatic mammal shapes. As Jeff Walker, a biology professor at the University of Southern Maine, stated, "It's a lofty goal for a human-made vehicle to achieve the performance of a fish" (qtd.

recolections of ww2 :: essays research papers

At the age of about nine, in the year 1939, Alexandra Grochowska (my grandmother) experienced the terrors of World War 2. She lived in a town called Lodz with her parents and two sisters, one, two years older and one, two years younger. On the 1st of September (the day that war broke out) it was warm and sunny Alexandra and her sisters, knowing the war was coming, went for a swim in the nearby dam.As they swam they saw a group of german plains flying overhead, heading for Warszawa (Polands capital city), this meant the war was starting. However many things happened that day, to signal the start of the war, being so young, reality did not hit home. At the end of that day, Alexandra and her sisters arrived back at home, nothing happened for the next few days, the last days of her happy childhood. In the next few days the German Army invaded Lodz, closed down all the Polish schools and introduced curfew hours between 9:00pm and 6:00am. Jews were told to sew 6 pointed stars onto their clothes and some of her best friends were Jews. Alexandra's parents and all polish people were told to purchase black paper to cover their windows with at night time when their lights were on so that the city could not be spotted by plains flying overhead. In trams, Alexandra, like all other polish people, was not allowed in the first cart which was always reserved for Germans. Her city's name was changed to a german one (Lizmanstad), as well as all the city street names. Food tickets were brought in for bread, milk,meat etc. All of a sudden the life she had known had completely changed, she had to growup quickly to adjust to the situation. All Polish schools had been shut down, so in a daring move teachers put their lives on the line to organise secret lessons. Alexandra went to these lessons and one in particular stuck out in her mind. They were sitting in the makeshift classroom learning when, suddenly, the son of the teacher,who was standing on lookout, burst in the door saying that the German patrol is coming,in all the panic and comotion of re-arranging the room one boy panicked and jumped out of the first floor window. In jumping out of the window his ring finger (which had a ring on it) got caught on a nail which was protruding out of the sill.

Meditation: The Balance of Life Essay -- Religion, Buddhism, Hinduism,

All throughout history Buddhist monks and the eastern religion have been performing meditation, but recently anyone has been trying it. Meditation is a practice that someone may train their mind to be in a state of consciousness that benefits their mind and body. Meditation is about paying attention, focusing and being very calm. It sharpens creativity and performance while enhancing relationships. Meditators find when they stop taking things in life so seriously, the self drops away. They are more direct and absorb life easier. (Ellison 3) Meditation has been around for thousands of years. In every religion, the instructions for meditating are the same, only the words differ. There are two major types of meditation that may benefit the user. By meditating the human mind may find peace and enhancement of mental activity and awareness. It's very simple to do, and only takes a small amount of your time a day. (Roach 3) Meditation originated in the eastern religion with Buddhism and Hinduism. Monks have meditated their whole life, through time, helping them become better people. Tibetans and the Dalai Lama have been performing meditation intensely for centuries. These Buddhist followers train using the Tibetan Nyingmapa and Kagyupa traditions for about 10,000 to 50,000 hours over 15-40 years. At one time meditation was part of the basic training for the entire Mozambique military. (Kaufman 2)(Roach 2) Thinking and other mental activity produce short bursts of electrical activity in the brain called gamma waves. In studies monks, who have been training the longest, have higher levels of gamma waves. Gamma waves are some of the highest-frequency brain impulses; they are also the most important electrical brain impulses. G... ... and let your mind be vigilant. If you hear distractions or have thoughts, let them go. Be happy you noticed them; don't feel as if they interrupted your meditation. Continue doing this daily for 10-20 minutes and notice the effects it may have on you. Continue this practice until it gets easier and use whenever needed. Scientific data shows it has its benefits, as I listed most. Most doctor visits are from stress, so by meditating once or twice daily the visits to the doctor will be less. I actually am thinking about trying it out myself. If the benefits sounded as great to you, as they did to me, I hope you'll try it yourself. Meditation can help balance out your life, why not try it? It's fairly simple and fast. In the future, I predict meditation will be a major part of any person’s life to help deal with everyday frustrations a little easier. (Roach 3)

Are We Too Risk-Conscious These Days? Essay

In these times, this generation has evolved into a congregation of high-skilled individuals. The ability to decide on the best routes of life just at the perfect time has its way to change one’s life into a miracle! Henceforth, making the right choices is one of the fundamentals to living in this urbanized contemporary. Although some people tend to make deciding between important commitments and hobbies seem easy; the same number of people deem this as lifetime risks as they sometimes result to serious failure. In my perspective, I would not overlook the fact that choosing between one’s most favored interests should be a quick decision; but not considering the pros and cons in this matter thoroughly would bring a terrible outcome. The question is, is all of this too dangerous? Or, are we just too risk-conscious nowadays? From the eyes of many, risk-taking should be the necessity to achieve success while not taking any would be the biggest risk in one’s life. Taking risks is the action of sacrificing what one has for success knowing that failure will still persist, should it be the wrong choice made at the right time or vice versa. Risks are apparently essential for growth. Without having to grab risks in life, one is basically escaping from the challenges and adventures that one needs to face in order for a better understanding to take place. Without risks, one simply cannot learn, feel, change, grow, love and live. As ironic as it sounds, the greatest hazard is to risk nothing as I have mentioned before. Not having to risk anything for a change would be boring and one will continuously regret for not approaching the chance to act on. Life would be sadly monotonous too if there were not any risks taken in one’s life. Besides, there is no wrong in facing most of the bad first then only the good – without pain, one will gain nothing. On another note, risk actually offers one an opportunity to open up to one’s true talents, interests, abilities and dreams. Risks help one grow by setting a more realistic goal than an impossible dream; they help one discover new things about oneself and the world. Also, risks aids in evading the things that are yet to come, running away from risk is identical to running away from life. Risk is something that will benefit one in the future. One should know that it is alright to fail as it only makes one stronger to confront new obstacles. Risk-taking is something that none can escape in their lifetime. Why not just go on all out and do it?

Love and Friends

When he cares for someone, he shows it and oneself, h?s not a shy type of person and maybe just a little bit lazy think. He looks like a vampire because he hates going out in the morning because as what I've said, he's too conscious with his skin's color. He hates cheese but he likes chocolate a lot. He looks so cute when his sleeping he looks like a little child. Unlike the other boys, he's not fun of playing basketball and other ball games think. This someone is not just like an ordinary someone for me.Someone will remain someone, no name will be mention. Not all someone means unknown. Persuasive essay: Have Many Friends gut Are They All Real All of us have a friend, that's normal. But do you think if you have many friends, all of them are true friends? No, no, no. You what more friends, for what? Having many friends is not the basis Of having a real one. Friends are those person whose there during the time that you really need someone to talk to and someone to be with, not that pe rson who are just there when they need something from you. , you, us, we don't need many friends when in fact, all of them are just fake and can bring us in trouble. Just look for the person who you think really deserves to be your friend. The person who you think it is and the person can really trust. Being friendly is actually nice. But actually you don't need all of them. At least having some people in your life is enough. Don't ask for more, just be contented with the friends you have because you just don't know they are the real one. Not all the time that the merrier is better.Narrative Essay: The Family Have The people who will always be there for you, who will acceptor whatever and whoever you are. Who will think of things for your own good and make you safe, not the things that can harm you. The best gift you receive from God, the only one who will be there when you feel nothing. Family, the one hose there during the hard, sad and happy times in our life. Where we first lear n how to love, how to care, and treasure important things we have, and where we first experience the feeling of being love.Like other people, I have my own family which is composed of my mother, sister and of course me. You've noticed there's no father right? Yeah, all of us have father but not all of us experience of being love of a father and I'm one of that. Yes, I have father but never feel his presence even hi so I conclude 3 members of a family Is enough. I already feel contented even without a father. My mother raises me and my sister alone. I saw how my mother did her best just to provide our needs, just to make us live. Appreciate everything that my mother did.She's the best mom lye ever wish for, just like my sister. My sister is just like me, a disobedient but a loving child. Maybe that why we're really close. But despite of that she is a very good sister and she's the best. She cares for me that much. I can say it's really nice to be the youngest daughter and sister. I'm very honor to have them as my family. To have my mother as my teacher as the same time my adviser and my sister as my best friend. Having a family like them, you won't wish for anything else. I just wish, May God blessed me and my family and guide us.Expository Essay: Influence High school graduating students will soon be studying in college. Do you know that almost 50% to 70% of the graduates will choose their course with the influence of their friends than their family? Graduating students will choose their course for their college. But observations say that friends give greatest influence to students on what they will choose. Parents have less influence to their children because they want their children to choose on their own. Influence can either be good or bad. It depends upon the people who will believe.

Health and Social Unit 1 P2 Level 2

Unit 1 p2 health and social Visual impairment A visual impairment is when a person’s sense of sight is completely gone and the change is irreversible. However this can also mean someone is partially sighted, where their sight may be blurred or only able to see out of one eye. A visual impairment can be caused by age illness or incident; it prevents the patient being able to recognise people by face, body and other visual elements.To overcome tis barrier glasses may be worn in some partial sighted cases, and a form of written communication called braille may be used. Braille is created by making indentations in materials patterned to represent letters without actually outlining the shape of the letter. A variety of people may need to communicate with the partially sighted patients. Some examples of these are: * Health care assistants * Service users * Dentists * Opticians * Physiotherapist * Social worker * Relatives * Friends * Occupational therapistAll of these individuals ar e challenged by te barrier and have to use certain aids and procedures in order to communicate with the patient efficiently and effectively. Some examples of these are: * Braille * Presentation/convocation with descriptive speech * Physical examples to feel English as a second language. A patient which has English as a second language or isn’t very fluent in the language can be hard to communicate with. This prevents communication with a patient unless aids are used. Some examples of these are: * Interpreter Translations * Visual aids * Hand, body and face expressions or movements These aids are used by the following: * Health care assistants * Service users (residents) * Dentist * Optician * Doctor * Physiotherapist * Social worker * Occupational therapist Friends and relatives would not be included in this category because they would more than likely speak the same language. For both barriers any issues, impairments etc. should be written down in a patients notes. Staff in the establishment should be trained in how to use the necessary aids.

Chinese Nationalism Essay Essay

A? er a long ? me of peace and success the Qing dynasty was the highest point of its power. However, as ? me passes they were harassed and humiliated by western powers, quickly the Qing dynasty collapsed. But the Qing collapsed due to the tremendous external pressures of moderniza? on that the west implemented. Extraterritoriality was a huge contribu? ng factor to the fall of the Qing dynasty. China set aside (ve coastal ports for the Bri? sh to use in the southern part of the country. From the start this was a bad idea, basically China was giving them a part of their land for them to save and make money o* of. This caused a limit on their taxes for imported goods. Essen? ally, the Bri? sh were saving and making so much money from this that their army prospered. The Bri? sh army grew because now that they had an outstanding amount of money they were able to cover the costs of war and spend the money on their own country. But it didn’t stop there; China also gave the Bri? sh the island of Hong Kong. This meant that they were able to obtain even more wealth by taking advantage of the land. The ac? On that China made which allowed the Bri? sh to use a part of their country was set up to fail, nothing good could have came out of this to help China which is why external pressures were such a big factor in the fall of the Qing dynasty. Similar to extraterritoriality, an interna? onal economy also caused a decline in the Qing dynasty. During the ? me European traders moved into China, China’s trade and industry were doing extremely in large ci? es. At this ? me, westerners forced China to join the interna? Onal economy; this was huge for China’s economy because it would reach its utmost height; but in the long run was not bene(cial for China at all. Imperialism started to become a problem in China. Many of the Chinese were being used, and it caused a state of dependence on China. Also due to imperialism China was in a period of underdevelopment. This meant that because of foreign countries taking advantage of China; instead of the pro(ts Chinas new economy was making going to its own country it went to foreign na? ons. Chinas industry and trade went through a ? Me of deteriora? ng, which caused the economy to go down and China as a whole to weakening. China was also being used for its land and resources, which is why Jack Petersohn History in-class essay other countries were â€Å"carving up the Chinese melon†. Many European and western countries wanted to have a piece of China; therefore they were â€Å"carving up the Chinese melon†. These foreign na? ons forced China to reform to new ways and change even though they wanted to keep tradi? on. For example westerners introduced China to new means of transporta? On and technology. China may have enjoyed and used these new advances but it took them away from their tradi? on; this caused an outbreak for rebellion and revolt. Therefore triggering a decline in the na? on due to external pressures. The foreign in6uences on China caused the Qing dynasty to struggle in maintaining power. Westerners use China for its individual economical bene(ts while China was in a ? me of stress and were barely keeping power. Eventually China declined and the Qing dynasty fell due to the external pressures.

Art essay Essay Example for Free

Art essay Essay Essay Topic: Art , Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints Does art imitate life – or is it the other way around? Traditionally, we have believed that art imitates life. The painter represents what he or she sees by producing a scene on a canvas. The sculptor does the same with bronze or stone. A photographer or film maker does it even more directly. A writer describes life in his or her books. This simple concept is known as mimesis. But some have questioned the one-way nature of mimesis by arguing that art also changes the way we view the world, and in fact, life sometimes imitates art rather than the other way around. The person who first articulated this belief effectively was Oscar Wilde. Speaking about the foggy conditions in London in the late 19th century, he wrote that the way we perceive them changed because of art. Referring to the â€Å"wonderful brown fogs that come creeping down our streets, blurring the gas lamps and turning houses into shadows† he argued that â€Å"poets and painters have taught [people] the loveliness of such effects†. According to Wilde, â€Å"They did not exist till Art had invented them. † [pic] And you don’t have to look too far to see anti-mimesis in our lives. To what extent is our outlook on life altered by ideas we read in books? The portrayal of people in films? The styles we see in fashion photography? One great example of this is the TV series The Sopranos, and how it affected both the Mafia in the USA and the FBI. Art’s influence on society: propaganda and censorship Throughout history, it has always been the case that art has the power to change society, especially when new media are used to express an idea. During the First World War, for example, movie cameras were used for the first time to record trench warfare – when the film was shown in cinemas in Britain, audiences ran out screaming. This led to the government censoring further such use of such a powerful medium. And in government censorship, and use of art as propaganda, we see how seriously governments take the effect of art. All of the major dictators of the C20th understood the power of art to influence the population. In Nazi Germany, Hitler set up the Ministry of Propaganda and National Enlightenment. It was headed by Goebbels, who made sure that nothing was published, performed, or exhibited without his approval. [pic]When this happens, you know there isn’t going to be a happy ending And what Goebbels approved, of course, only fit in with Nazi ideology and ideas. In terms of art, this meant no modern and abstract art, certainly nothing hostile to the regime, and nothing that featured images other than the stereotypical blonde-haired, blue eyed set in idyllic pastoral scenes of blissful happiness. [pic] [pic] In Stalinist Russia, there was also a keen understanding of the power of art. Art portrayed contented peasants, industrious workers, and Stalin himself. In fact, Stalin was shown god-like in many paintings, a phenomenon known as the Cult of Stalin. Just as in Germany, gigantic architectural projects expressed the power of the state. [pic] [pic] However, there is no doubt that in Russia there were greater artistic achievements than in Nazi Germany. Composers worked with fewer hindrances – as seen in the works by Prokoviev and Shostakovich, and film-makers such as Eisenstein emerged. Art’s influence on society: the trial of Lady Chatterley’s Lover But even under less oppressive governments, the artistic expression of certain ideas can be subject to control. One great example is the book ‘Lady Chatterley’s Lover’ by DH Lawrence, which was deemed offensive on many levels. In this book, Constance Reid, a woman from a progressive liberal middle class family marries a minor member of the aristocracy, Lord Clifford Chatterley, and takes the title ‘Lady Chatterley’. But her husband is injured in the First World War, confined to a wheelchair, and left impotent. Despite this, he becomes a successful writer and businessman. It is more his obsession with financial success and fame rather than any physical difficulties which come between him and his wife, and she begins an affair with their gamekeeper, Oliver Mellors. The largely aristocratic ‘establishment’ of Britain at the time – the book was published in Italy in 1928 – were shocked by many aspects of the book. First, there was the fact that the book was ‘obscene’, in the way it went into explicit detail the affair that took place (see below). Second, there was the fact that a women was breaking her marriage vows, something considered far worse than a man behaving in the same way. Finally, it represented an intimate relationship between a member of the ‘lower’ classes (although it emerges during the story that Mellors is actually well-educated, and became an officer in the army during the First World War) and the ‘upper’ classes, a concept that was totally taboo in Britain at that time. The book was duly banned. [pic] But the book was republished by Penguin books in 1960. The attorney general, Reginald Manningham-Buller (dubbed ‘Bullying-Manners’ by the journalist and author Bernard Levin) had to read only four chapters to decide to prosecute Penguin books for publishing it. What annoyed him was not just the content, but the fact that the price of the book meant it was affordable to women and members of the lower classes (remember that only few women worked at this time, and husbands were generally in charge of family finances). The trial was a disaster for Manningham-Buller and the prosecution. They had failed to find any experts to support their case, in stark contrast to Penguin’s defence team, which had brought in authors, journalists, academics, and even members of the clergy to defend the book. Manningham-Buller and his team had very little idea of what Lawrence had been trying to express in his book, regularly being caught out by the superior insight of the witnesses they were trying to catch out. And although they tried to shock the jury – in his opening speech, Manningham-Buller announced: â€Å"The word ‘fuck’ or ‘fucking’ appears no less than 30 times . . . ‘Cunt’ 14 times; ‘balls’ 13 times; ‘shit’ and ‘arse’ six times apiece; ‘cock’ four times; ‘piss’ three times, and so on. † – they were unable to prove that the book would have a negative influence on the readers it was aimed at. According to the Guardian: No other jury verdict in British history has had such a deep social impact. Over the next three months Penguin sold 3m copies of the book – an example of what many years later was described as â€Å"the Spycatcher effect†, by which the attempt to suppress a book through unsuccessful litigation serves only to promote huge sales. The jury – that iconic representative of democratic society – had given its imprimatur to ending the taboo on sexual discussion in art and entertainment. Within a few years the stifling censorship of the theatre by the lord chamberlain had been abolished, and a gritty realism emerged in British cinema and drama. (Saturday Night and Sunday Morning came out at the same time as the unexpurgated Lady Chatterley, and very soon Peter Finch was commenting on Glenda Jackson’s â€Å"tired old tits† in Sunday Bloody Sunday and Ken Tynan said the first â€Å"fuck† on the BBC. ) Homosexuality was decriminalised, abortions were available on reasonable demand, and in order to obtain a divorce it was unnecessary to prove that a spouse had committed the â€Å"matrimonial crime† of adultery. Judges no longer put on black caps to sentence prisoners to hang by the neck until dead. Can we say, though, that it was art in this case that changed society, or was it an interaction between human sciences (ie, the law) and the arts (the book) that led to change? This is from the same Guardian article: †¦the message of Lady Chatterley’s Lover, half a century after the trial, is that literature in itself does no harm at all. The damage that gets attributed to books – and to plays and movies and cartoons – is caused by the actions of people who try to suppress them. See: â€Å"The trial of Lady Chatterley’s Lover† The effect of art: presentation [pic] What other piece of art has profoundly changed the way we view the world? And was it the art that did it, or the way it was used that made the impact? Use the link below to help you introduce to us an influential piece of art. Think about the type of change it wrought, for example, ethical, social, metaphysical, etc. Art essay. (2017, Jun 01).

Ethical Issues in Packaging Practices Research Paper

Ethical Issues in Packaging Practices - Research Paper Example Ethical issues arise when businesses use unfair or deceptive practices while advertising, packaging, promotion, pricing, and distribution among other activities. However, the concern of this paper is the ethical issues in packaging practices. The paper will begin by discussing what is packaging and its purpose. It will also discuss the practices involved in packaging such as labeling and the regulations in place concerning packaging and labeling of containers. The paper will also discuss what ethics is and the ethical issues involved in packaging as well as how they can be dealt with for businesses to be ethically responsible. Being ethical can save the business costs associated with suits and also improve on its sales revenue, brand and company image and royalty. Packaging is the process of design, evaluation, and production of packages to protect products for distribution, storage, sale and use (Boone & Kurtz, 2012). Packaging products enables them to be transported easily to vario us market segments without any harm. Packages in this sense offer physical protection to products such as protection from shock and vibration. It also protects products from water and dust among other harmful effects. Some containers are designed in such a way as to extend the shelf life of products and also ensure products remain fresh, clean, and safe. Another purpose of packaging according to Shimp (2007), is to transmit information to consumers through labeling. This ensures consumers are aware of the contents that make up the product, product quality and quantity, how to use the product, and how to dispose off the package after use. There is also government requirement that consumers be made aware of the side effects of consuming certain products such as drugs, alcohol, cigarettes, and other items hence packaging offers this service to consumers allowing them to make informed choices. This is especially so in an era where cases of child obesity are on the increase and people mo re aware of the need to reduce cholesterol intake and to eat healthy foods. Packaging is used by companies as a way of advertising products. When designing packages, manufacturers therefore take into consideration the needs of clients and the target markets. However, while taking advertising into consideration, laws and regulations in place are supposed to be adhered to avoid lawsuits (Padilla, 2004). Packages also are used for containment of products for efficiency especially by grouping small items together. Items such as liquids and powder are also easily contained in a package. This also enables apportionment of the items into small quantities for convenience in distribution. Packaging enables goods to be secured especially for shipment whereby a seal is inserted to avoid theft. Packaging is therefore a very important activity for businesses as it directly affects sales hence should be handled with care. The government and other agencies are keen on packaging practices to ensure ethical standards are maintained and that consumers get value for their money without being deceived. Ethics is a term commonly used in every aspect of our lives as it determines the behavior of individuals and firms in the market. However, it is also a controversial term as it depends on people’s perception of what is right or wrong or moral; what is considered